TL;DR — 2026 ranges (EU)
- Template card site: €350–900
- Custom business site: €1,150–2,800
- Site with CMS + SEO: €2,800–5,800
- Shopify (custom theme): €2,800–7,000
- B2B portal / SaaS MVP: €7,000–18,500
- Enterprise e-commerce (Shopify Plus): €14,000–58,000
What drives the price of a website?
Website cost is a function of 5 variables, from most to least impactful: functional scope, design, content, SEO & analytics, performance & security.
What do you get in each price tier?
€350–900 — template + tweaks
WordPress + bought theme (Avada, Divi), swapped logo and images. Pros: fast, has everything. Cons: looks like thousands of others, 15–25 plugins, average performance (LCP 4–6s). For: sole trader who needs "something online".
€1,150–2,800 — custom business site
Brand-matched design (Figma → code), 5–10 pages, basic CMS, responsive, on-page SEO, Schema. LCP < 2.5s. For: service firms that want to look pro and rank locally.
€2,800–5,800 — CMS + SEO site
Above + blog with full SEO, multilingual, advanced forms, CRM integration (HubSpot, Pipedrive), Google Calendar, chat, 3-month content strategy. Stack: Next.js + Sanity/Strapi or Webflow Enterprise. For: companies doing content marketing and needing conversion.
€2,800–7,000 — Shopify (custom theme)
Shopify Basic / Shopify, custom Liquid + JS theme, 20–50 products with variants, integrations: 3PL, Stripe, Klaviyo, GA4 / Meta Pixel, GDPR banner. Conversion optimization (upsell, abandoned cart). For: DTC with projected GMV €25k+/year.
€7,000–18,500 — B2B portal or SaaS MVP
System with accounts, roles, panels, API integration (ERP, payments, e-signature), custom workflows. Stack: Next.js + Supabase/Postgres + tRPC. E2E tests, CI/CD, staging.
€14,000+ — enterprise
Shopify Plus with checkout.liquid, multi-region, B2B, custom Shopify apps, AI personalization, Salesforce/SAP/Dynamics integration.
Any quote without a brief ("websites from €500!") is a lottery. A solid agency quotes after a conversation and brief — because price depends on scope, and scope can't be guessed from an ad.
What hidden costs aren't included in a website quote?
- Hosting — WP: ~€12/mo, Shopify: $32/mo, Vercel: $0–20/mo
- Domain — .com ~€12/yr, .eu ~€10/yr
- Content — copywriter €35–90/page, photographer €180–700/session
- Post-launch SEO — retainer €350–1,200/mo
- Support — FETCHER Care from €160/mo
- Licenses — premium themes, pro plugins, Shopify apps (avg $20–200/mo)
Want a specific quote, not a range?
30 minutes is all we need to give you fixed-price for the website you need.
Book a call →How do you pick a good web agency?
Ask 5 things before signing: case studies from your vertical, process (sprints, demos, Notion access), timeline (written), fixed-price vs T&M, post-launch support.
FAQ
Can a €500 website be good?
Yes — if it's a WordPress/Elementor template with stock graphics and you accept no personalization. For €500 you don't get custom design, proper SEO, integrations, or testing.
How much does a Shopify store cost in EU?
Basic store on a ready theme: €900–2,300. Custom theme with branding and integrations: €2,800–7,000. Shopify Plus with advanced automations: €9,500+.
WordPress or Next.js?
WordPress wins where the client wants to edit content and has a tight budget. Next.js/Astro wins on performance, SEO, security, and long-term upkeep cost. For 90% of B2B sites in 2026 we recommend Next.js + headless CMS.
FETCHER service: Web development agency for modern business websites →
Sources
- web.dev: Largest Contentful Paint (LCP) — good LCP threshold < 2.5 s
- Google Search Central: Core Web Vitals and Google search results — performance (Core Web Vitals) affects SEO
- Shopify Pricing — Shopify subscription as store hosting cost
- Vercel Pricing: Hobby, Pro, Enterprise — Vercel hosting $0–20/mo
- Google Search Central: Intro to structured data — Schema markup as part of on-page SEO